Selecting the wrong keyword for your posts can greatly impair the search engine presence of your posts. This brings us to the use of Keyword difficulty Tool, a tool which helps us to perform a keyword difficulty analysis to determine how highly or lowly competitive our intended keywords are.
In my previous post on “On-page Optimization“, I promised to write a post on how you can manually analyze your keywords to find out your chances of succeeding with it before proceeding to write any post and here we are at it.
Note: There are a lot of keyword difficulty tools out there that you can easily use to determine the difficulty level of your keywords with just one click, but almost all the good ones you would see don’t come for free. So therefore, I chose to write this post on how to do a keyword difficulty analysis manually by yourself just in case you are not able to afford one of the keyword difficulty tools which we shall also discuss at the end of this post.
What You Would Benefit From This Tutorial
You would not just only be able to manually do a proper keyword difficulty analysis of your keywords, but also you would learn the parameters used by the keyword difficulty tools in rating keywords as either highly or lowly competitive.
Having discussed so much already, let us now go straight into how we can manually carryout a keyword difficulty analysis.
Keyword Difficulty Analysis
This is the method of determining how easy or difficult it is for a webpage to rank under certain keywords. In this practice, there are some parameters considered which include;
- How many pages are already ranked on the keyword.
- How many webpages are bidding for the keyword on paid search campaigns.
- The domain authorities and ranking strength of the already and top ranking websites on the keyword.
- Relevancy of the results returned on a particular search query to the already ranking websites.
- The level of On-page and Off-page optimization of the ranking pages.
In keyword difficulty analysis, the first thing to consider before continuing to use a particular keyword is the websites ranking on the first page on Google. You should have in mind that there are certain websites you can not out-rank especially for less popular domain authority blogs and websites. These are strong and high domain authority websites. You can easily find this by simply searching your keyword on Google. When searching for your keywords, make sure to first open a any tab on private or incognito mode to avoid Google favoring your most used websites and blogs on the search result.
Now, let us consider the search query, “Samsung Galaxy S6”.
If you make the search as shown above, you would find that all the websites ranking on the first page are websites with very high domain authority which would be impossible to compete with and out-rank.
Still considering the above search query, let us find out how many ranked pages are well optimized on the keyword; Samsung Galaxy S6. Note that all your search should be done on incognito or private mode.
Now, we are going to repeat the search under the following categories;
AllinUrl: To find out how many ranked pages have the entire keyword on their URLs.
AllinTitle: To find out how many ranked pages have the entire keyword on their titles.
AllinText: To find out how many ranked pages have the entire keyword on their post bodies.
Now, take note of the number of post in each case. Create a table as shown below to help you compare the data. You can also skip this part if you would be able to compare the data without a table.
Now, take a close look at the data on the table. The number of pages which have optimized their URLs and title with the entire keyword is relatively large and also the number of post having the entire keyword in the post body. In my opinion through experience, it would only take a blog or website with a high domain authority to compete for a position on the first page in Google for such keyword. Therefore, you are advised to stay away from it, else you would be working in vain. You can look for other lesser competitive keywords to write on. e.g; “The Price of Samsung Galaxy S6 in India”. Keywords with total result less than or within 1,000,000 to 1,500,000, allinurl and allintitle result less than or within 1,000 to 1,500 are good to work with. You have a high possibility of ranking in the first page with good on-page and off-page optimization if you work with such keywords.
You can also visit some of the top ranking websites on your keywords to see how they wrote their post and how well they optimized their pages. Check for how many external links that are pointing to the post from other website, check for social share strength to know how best to treat your post.
Keyword Difficulty Analysis Using Difficulty Tools
These keyword difficulty tools are specialized tools for checking the possibility of ranking high in a keyword without having to do all the calculations as required in the manual method.
Some of the best keyword difficulty tools that have been around include;
The keyword Inspector is one of the best and free keyword difficulty analysis tool you can lay you hands on
In this keyword difficulty analyzer, all you have to do is just input your keywords in the space provided and select a region if you are targeting any particular region with your keywords. If you want to use the Keyword Inspector for your keyword difficulty analysis, you have to create a free account
SEMrush is a Professional keyword difficulty tool which do not come for free. click here to view SEMrush Current Pricing
. For a professional use, this is the best keyword difficulty tool you could ever think of using as you can get the best keyword difficulty analysis result with it.
From what is displayed above, SEMrush seems to be on the high side in terms of price, but the services it renders and what you can achieve with it is definitely worth every penny you are paying. You can register with SEMrush and enjoy a 14 days trial period.
With SEMrush, you can not only perform keyword difficulty analysis of your page, but also you can perform the keyword analysis of your app to determine the number of apps targeting a particular Keyword on the app market. SEMrush is highly recommended for Bloggers and Affiliate Marketers.
MOZ Keyword Difficulty Tool
This is another good keyword difficulty analysis tool you can think of. Though, it does come with a price tag, but it is sure worth the money you would spend. With the MOZ Keyword Difficulty Tool, you can manage up to 20 reports at one time, and with standard subscription, you can have up to 400 reports in a day.
You can Register with MOZ Keyword Difficulty Checker
today to enjoy 30 days of free trial period. With this difficulty tool, you have the option to compare various keywords to determine which keyword has the lowest difficult level and also see the search volume of the keywords to know how well people search the keywords on daily basis. You can also export the result in CSV format to carryout your personal analysis if need be.
How to Select Good and High Paying Keywords
Let us compare two types of workers; one that works hard and the other that works hard and smart. Who do you think that would be more successful in the work? It is surely the one that incorporate a bit of smartness in his work.
Same thing is applicable in blogging. You may be very good in writing great posts, getting it through to potential readers through effective optimization, but without being smart you may not be able to get a good beneficial outcome that should have accompanied your hard work and excellence. This brings us to “how you can select high CPC paying keywords when writing your blog posts. My next post would be on this title but until I write it, you can read it up from one of my trusted blogs. Click here to read it now
Thank you for reading this post to the end. I hope you learned a new thing from it. You can tell us about it on the comment section or ask your questions for better explanation and clarification.